Corporate Communication

Universal Music Group

Advising Universal in its £1.2bn acquisition of EMI
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We helped UMG to seed targeted corporate stories particularly through the EMI acquisition deal, the largest merge in music industry history, advised on reputation and crisis management and re-tooled ideas for traction outside of the traditional media.

Beyond our advisory role, we led separate projects around the label’s classical music business resulting in the seeding of a classical music meme hailed as a ‘revolution’ by Independent Arts Editor, David Lister. The projects included the rolling out of Yellow Lounge, a classical club night worldwide, the alternative proms at the Bristol Old Vic with Tom Morris and the promotion of Daniel’s Barenboim’s world-spanning event “Beethoven for All”.

We also helped to position CEO Max Hole as a thought leading industry figure for his groundbreaking work in anti-piracy strategy and digital distribution.

Thought leadership around anti-piracy strategy and digital distribution

Reputation and crisis management

5 year consultancy to UMGI CEO, MaxHole

Corporate stories seeded around EMI acquisition

Built a younger audience for classical music

The media and communications market has never changed at such a pace. Each day adds new layers of competition, complexity, and intricacy.

As masters of our craft, we know how to navigate these waters, cut through the noise and ensure success.

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