Theatre review: The Light in the Piazza
Arts & Entertainment
Scenario Two: The Light in the Piazza
Introducing the world's next major music theatre producer
Borkowski were entrusted with launching one of the biggest new commercial theatre and opera producers of the past decade, Scenario Two, on the eve of announcing their first project, the London premiere of Tony-winning musical The Light in the Piazza.
We produced a targeted PR campaign to create excitement and generate ticket sales for The Light in the Piazza while introducing Scenario Two as producers of impeccable quality and highly original productions, which bring together the best creative teams from a range of disciplines.
We did this by setting up a range of keynote features highlighting the cross-genre creative team of Olivier-winning Director Daniel Evans, one of the world’s greatest sopranos Renee Fleming and film and television star Dove Cameron, leveraging and enhancing their individual profiles to emphasise the quality and creative ambition of the production while neutralising the musical’s lack of initial name recognition.
250+ pieces of media coverage
with major features in publications and broadcasts like the Daily Mail, The Times, The Guardian, Evening Standard, BBC Radio 4, BBC Radio 2, BBC Radio 3, Classic FM, Vogue, and Daily Mail Weekend.
Borkowski helped achieve over 90% ticket sales for the production
News & Media
Claire Armistead meets the great barrier-busting Renée Fleming
Dove Cameron interview: 'I love that London feels lived in — you know s***'s gone down here'
Adam Guettel and Renée Fleming Today Programme interview with Mishal Husain
Graham Norton interviews Renée Fleming & Dove Cameron live on air