Consumer PR
ITV's Food and Drink Awards
Honouring the extraordinary renaissance in British food and drink
Borkowski launched the first televised Food and Drink Awards on ITV, honouring the extraordinary renaissance in British food and drink talent over the last decade.
Borkowski was tasked to announce the awards to the press, hosted by Stephen Fry and long-standing food and drink presenter Jeni Barnett.
Borkowski secured a host of national TV listings and preview coverage. 1M people tuned into the awards ceremony, which had a positive buzz on social media, the overall sentiment charting vastly positive or neutral (89%).
1M people tuned in
To watch the awards ceremony. 89% positive/neutral sentiment score on social media
Coverage included: Online, Print, Broadcast, Blogs and Social Media including Mail, Sun, Observer, Star and Telegraph. Twitter trended tweets from Stephen Fry and Piers Morgan