‘I’m an actor, not a mouthpiece’: Bridgerton’s Jonathan Bailey on fame and the pressure to speak out
Arts & Entertainment
The Bridge Theatre
Elevating a major London theatre to new heights
The Bridge Theatre opened near Tower Bridge in 2017. Nick Starr and Nicholas Hytner developed it as the home of the London Theatre Company, which they founded following their tenancy at the National Theatre.
Having successfully publicised the final year of Sir Nicholas Hytner’s critically acclaimed and innovative Guys and Dolls with a campaign focused on influencer content and major news moments, Borkowski announced The Bridge Theatre’s next major production, Richard II, directed by Hytner and starring Jonathan Bailey.
The initial announcement of the production gained such powerful and widespread news coverage that demand for tickets briefly crashed the theatre’s box office system.
Borkowski carefully managed the noise around Jonathan Bailey in Bridgerton, Fellow Travellers and Wicked, to secure standout coverage for Richard II at The Bridge Theatre across top media outlets; The Guardian, The Times, The Independent, Variety, Radio Times, Tatler, and the Evening Standard, along with nearly 300 additional mentions for the announcement alone.
Following this, Borkowski secured debut interviews for Bailey on The Graham Norton Show and in The Observer Magazine. Over the course of the campaign, Richard II achieved over 1,000 positive mentions in major media outlets.
1,000+ Media mentions pre-opening, over 90% of which was positive
Jonathan Bailey appeared on The Graham Norton Show and The Observer Magazine’s front page
News & Media
