Bridgerton’s Jonathan Bailey to play Richard II on London stage
Arts & Entertainment
The Bridge Theatre
Elevating a major London theatre to new heights
The Bridge Theatre opened near Tower Bridge in 2017. Nick Starr and Nicholas Hytner developed it as the home of the London Theatre Company, which they founded following their tenancy at the National Theatre.
The Bridge Theatre opened near Tower Bridge in 2017. Nick Starr and Nicholas Hytner developed it as the home of the London Theatre Company, which they founded following their tenancy at the National Theatre.
Story: Having successfully publicised the final year of Sir Nicholas Hytner’s critically acclaimed and formally innovative Guys and Dolls with a campaign focused on influencer content and major news moments, Borkowski announced The Bridge Theatre’s next major production of Richard II, directed by Hytner and starring Jonathan Bailey.
Carefully managing the hype around Bailey’s performances in Bridgerton, and with ironclad messaging and media contacts, Borkowski secured coverage in the likes of the Guardian, Independent, Variety, Radio Times, Tatler and the Evening Standard amongst nearly 300 universally positive mentions in major media outlets.
The announcement shattered the Bridge Theatre’s daily sales record and even tested the capacity of its ticketing website, such was the demand eight months before the show opened.
300+ media mentions, all overwhelmingly positive
Achieved record-breaking ticket sales within 24 hours
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