London tycoons Piers Read and Jeremy Rainbird in £500m film studios venture
The Creative District Improvement Co
Borkowski positioned The Creative District Improvement Company (TCDIC) as a huge contributor to the UK’s creative landscape and vital catalyst in the UK’s Netflix-inspired film and television boom with the announcement of its two major studio spaces in Twickenham and Ashford. We put particular focus on the historic scale of each investment, its impact on both the film and television industries, and their attendant positive impact on wider local communities.
Combining these factors with a formidable thought leadership platform for TCDIC founders Piers Read and Jeremy Rainbird, fashioned a major national narrative in both arts news and the film and broadcast trade media, highlighting the UK’s 2.5 million square feet deficit in studio space, despite creative industries contributing 11% of UK GDP, with an estimated worth of £111.7bn. Borkowski secured over 350 pieces of media coverage during this campaign. The initial press launch led with an Evening Standard exclusive, with highlights including CityAM and the front page of the business section of the Daily Telegraph. We also achieved valuable coverage in the Daily Mail, Variety, Deadline, Hollywood Reporter and Radio Times.
Initial press launch led with Evening Standard exclusive, highlights included CityAM & Telegraph front page of Business section
Campaign highlights: Daily Mail, Variety, Deadline, Hollywood Reporter & Radio Times with a Headline piece and site visit from Sky News