New rules for Santa's grotto as trainees prepare for COVID Christmas
Arts & Entertainment
Santa School
Saving Christmas
With our long time collaborators Ministry of Fun, who run the biggest Santa School in the UK, we have been using the universally recognisable iconography of Christmas to tell stories about the impact of our changing world on the festive industry.
In 2019 we secured international coverage with the story of how our low national morale and need for festive cheer saw bookings for Santas boom to such an extent that the Ministry had to put on an emergency Santa School.
750+ pieces of coverage
from national & international news and broadcast titles to regional coverage across the country
Feature & picture coverage in the Times, Telegraph, Guardian, i, Independent, Mail, Express, Sun, Mirror, Star, Evening Standard & Metro
Broadcast highlights: NBC, Channel 4 News, CNBC, LBC, Radio 5 Live, CBS, Fox News, ABC, Times Radio
News & Media
