SafeToNet

Leveraging the evergreen newsworthiness of child safety online, growing interest in digital privacy and the media appetite for innovative technology in this area, Borkowski worked with SafeToNet to commission and publish original research that allowed us to own the conversation. Our research on children’s habits online revealed fascinating insights and helped to establish SafeToNet as thought leaders and pacesetters in this ever-changing tech sector, with founder Richard Pursey at the fore of coverage.

Powerful news stories led to the brand’s expertise in online behaviour patterns and campaign work for creating a safe online environment for all ages, with calls for governments to take immediate new preventative action on grooming. We secured over 170 pieces of coverage, including 60 in national media pieces, with highlights including articles in the Daily Mail, MailOnline, Telegraph, Express, Sun, ITV, Independent, Guardian and Sunday Times. Borkowski also helped steer SafeToNet through a Safety Tech sector report published by the UK government’s Department for Digital, Culture, Media & Sport (DCMS), ensuring its leaders could speak from a position of expertise in influencing work and media appearances.