'Cancel culture' insurance offers respite to panicking celebrities
Corporate Communication
PREEMPT / Borkowski
Reshaping the reputation management landscape by backing our services with insurance
PREEMPT is the first ever insurance-baked reputation protection equipped for the era of cancel culture and the culture wars and a new way of accessing Borkowski’s industry-renowned crisis communications and reputation management services.
Borkowski is the co-creator and exclusive service provider of crisis management for revolutionary new product, PREEMPT.
To differentiate PREEMPT from existing reputation insurance in a competitive and entrenched market and to connect directly with our hard-to-reach target audiences - HNWIs, CEOs and public figures, we needed a high-impact news launch.
With careful and detailed messaging about the specific differentiating factors of the offering, using Borkowski’s reputation as crisis PR experts, and with an acute understanding of the media conversations around reputation risk – focusing on cases of celebrities being ‘cancelled’ - we placed over 100 items of hard hitting news coverage in global media including the Financial Times, Times, Telegraph, Spear’s, The BBC’s World Business Report, Sydney Morning Herald, BBC 5 Live’s Wake Up to Money, Sky News, Fast Company, The National, Hindustan Times and Reuters’ The Insurer.
100 items of coverage spanning national and global titles on every continent
PREEMPT immediately ranked on page 1 and in top LLM results for reputation management insurance companies
News & Media
