Crisis & Reputation Management

Prince Charles Cinema

Protecting a cultural institution from a media storm
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The Prince Charles Cinema (PCC) is a repertory cinema that rotates a programme of cult, arthouse, and classic films alongside recent Hollywood releases. The cinema has achieved a cult status amongst fans and is the only independent cinema in the West End.

In the era of the Culture Wars, London’s iconic PCC found that its bold programming was leaving it caught between polarised factions.

Borkowski’s mission was to equip the beloved cultural institution to deal with potential negative media and social media fallout from these issues by delivering a strategic communications and crisis communications plan.

We interviewed key staff members, undertook detailed media landscape research and conducted a thorough process audit, helping the PCC tailor its policies and communications infrastructure to minimise its future risk of negative publicity, and be better equipped to react to any future negative coverage.

PCC has since implemented this strategy on a live ongoing story and were able to effectively defuse the potential negativity quickly and effectively, strongly crediting our work with them.

The media and communications market has never changed at such a pace. Each day adds new layers of competition, complexity, and intricacy.

As masters of our craft, we know how to navigate these waters, cut through the noise and ensure success.

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