pax.world

We were engaged by pax.world as it sought to move away from paid-for media and develop its own identity as a futuristic land-based metaverse via an attention-grabbing collaboration with world class architects. This work with architecture firms Grimshaw, HWKN, Farshid Moussavi and WHY played on the idea of fantastical social architecture in the virtual space to create what it termed Metaserai, a nod to the caravanserai roadside inns, which were the social and trading hubs of the Silk Road.

Borkowski embraced and expanded upon this concept, guiding pax.world away from the negative and sceptical coverage of the metaverse, launching the architecture partnerships with a major exclusive in Dezeen and seeding the narrative across the design and architecture press. We also led pax.world through the revelation and subsequent intensive national and international press coverage of its offer of land to Harry and Meghan, allowing it to bring conversation around to its MetaMeet technology, which it sees as a rival to Zoom or Microsoft Teams. With over 400 items of coverage in 40 countries, we created a sizeable positive profile for pax.world, which saw the Dezeen establishing piece land on page one of Google results for ‘metaverse’. During pax.world’s first public land sale, Borkowski directly generated the second-highest sales of any of pax.world’s partner organisations.