Olyn

Olyn was a startup with an innovative product but struggled to articulate its proposition to potential stakeholders. They needed clear messaging, amplified by coverage in influential outlets, to establish themselves as a serious force in the business, tech, and media landscape.

Our brief was to define Olyn’s mission and position it as an exciting opportunity for both filmmakers and the wider industry. We also needed to launch Olyn with a major film partnership to generate media attention and establish credibility in a sector dominated by giants like Netflix, Amazon, and Disney.

Working closely with the team, we sharpened Olyn’s story - spotlighting how their platform enables filmmakers to retain up to 90% of their revenue and positioning them as a “Substack for film.” During this process, we introduced Olyn to the producers of Midas Man - the biopic of Brian Epstein - which became the cornerstone of their launch and opened doors across the industry.

We secured major media hits: an establishing feature in the Financial Times, followed by facilitating a timely piece in TechCrunch, which unlocked further coverage in Fast Company. To sustain momentum, we supported launches for films like $HARE, generating standout press in The Guardian, Forbes, and Variety. We also arranged a high-profile Times interview with Kip Anderson, director of Christspiracy, to announce a significant collaboration.

The campaign delivered over 50 pieces of coverage in respected outlets, building a formidable media platform and positioning Olyn as a credible industry player ready for scale.