Corporate Communication

National Citizen Service

Giving a voice to lost teens of the Covid generation
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NCS is a UK government-backed program aimed at young people aged 15-17, providing opportunities for personal development, community engagement, and skills building through residential courses and local projects.

We were engaged by NCS during the early days of the Covid-19 pandemic to bolster and revitalise the reputation of the personal and social development programme for teenagers, targeting high-level media and decision-makers to show NCS’s importance and help ensure continued funding. To gain media coverage, we helped to refine the brand narrative and inject newsworthy, challenging ideas into their output. The impact of this work was galvanised by introductions to relevant names from the Borkowski black book, securing top-level media activation.

Within our first 100 days with NCS, we secured significant national coverage in the FT, Daily Telegraph, Express, Mail Online and ITV News. This was augmented by an important high-profile op-ed in the Evening Standard, which was written by a 16-year-old NCS community member still reeling from the cancellation of his GCSEs. Borkowski also launched NCS’s One Million Hours Initiative to boost coverage, with a total of over 20 pieces of national news features secured and more than 300 pieces of coverage generated. This was amplified by social coverage, including extensive sharing on LinkedIn to help reach key influencers.

300+ pieces of coverage

20 national news features (inc FT, Telegraph, Mail, Mirror & Express). High profile op-eds in the Evening Standard and Daily Express

News & Media

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