‘It’s their caution and my optimism’: Mamma Mia! producer Judy Craymer on working with Björn and Benny
Arts & Entertainment
Judy Craymer & MAMMA MIA!
Iconic stage musical MAMMA MIA! celebrated 25 years in the West End.
Judy Craymer is the visionary producer behind Mamma Mia! Judy is credited with turning the concept of the jukebox musical into a global phenomenon, having conceived the hit stage musical based on the music of ABBA and produced both Mamma Mia! The Movie and its sequel, Mamma Mia! Here We Go Again.
Having worked with Mamma Mia! creator Judy Craymer for nearly 20 years, Borkowski’s job was to ensure that this spectacular achievement was recognised by the media and wider industry for both its cultural and economic impact, as well as Judy’s individual achievements as a producer.
Our comprehensive positioning left no doubt about the achievement; Mamma Mia! is only the third West End show run for a quarter century, having entertained over 70 million people with £4Bn worth of ticket sales worldwide. Judy Craymer also reached a historic milestone as the first female producer to achieve this feat. We also effectively newsjacked the upcoming 50th anniversary of ABBA winning Eurovision.
We secured a glittering array of high-profile news, interviews, picture stories and profiles in international media outlets, setting the tone for this significant milestone. Thanks to our top-tier contacts, careful planning and outstanding media relations knowledge, the Arts & Entertainment division secured hundreds of pieces of coverage in outlets like The Observer, CNN, and Reuters, driving the conversation around this global story.
Featured over 300 times in major national and international media outlets
Broadcast Features included CNN International, BBC Radio 2, CNBC & Magic FM
Significant National Coverage in The Observer, The Times, The I & The Mail on Sunday
Wholesale Trade Coverage including Deadline, Playbill & The Stage
News & Media
