Just Vote

The campaign focused on two parallel activations, ‘Voting is Hot AF’ and ‘Crash the Party’. Featuring creative from Saatchi and Saatchi, Borkowski worked across both campaigns to secure press coverage, including producing activations at the House of Parliament and the Divine nightclub in East London.

To launch Hot AF – which aimed to hijack youth dating culture with pro-voting messaging- Borkowski worked with YouGov to shape a survey demonstrating youth attitudes towards voting and voters, which showed that young people found voters more attractive, and were more likely to ‘get the ick’ from non-voters. Leveraging our senior media contacts, the campaign launched with a news story and accompanying op-ed by Just Vote founder Dale Vince in The Times and was further covered in outlets including the FT, Metro.

Crash the Party – aimed at exploiting Borkowski’s significant heritage and connections in the UK music and festival scene- launched with coverage in music press including NME, Rolling Stone and The Line of Best Fit, and spots on Times Radio and Virgin Radio. The campaign’s Glastonbury activations garnered 200 pieces of coverage including the front page of the Independent, the Guardian and Observer.

The campaign overall produced over 400 piece of press coverage, becoming the most talked-about youth vote campaign at the UK general election with almost 60% share of voice according to Meltwater data, and one third more mentions than previously established campaign Youth Vote UK.