The wonders of non-alcoholic cocktails
Consumer PR
Jukes Cordialities
Crafting luxury status recognition through contacts, collaborations and culture
Borkowski helped Jukes Cordialities stand out in the competitive non-alcoholic beverage market by forging a series of exclusive high-end partnerships backed by tenacious media relations and influencer management.
We worked closely with the senior leadership team at non-alcoholic luxury drinks brand Jukes to establish the brand as a premium name in this growing but crowded market, forging high-end partnerships as part of a larger campaign with media and targeted influencers.
Borkowski had input into everything from brand identity to making introductions to prestigious bars, restaurants and cultural venues, securing Jukes as the first cordial partner for Middlesex Cricket Club.
This partnership saw the brand’s drinks served in the VIP garden at Lord’s, with another collaboration resulting in a special edition Jukes 8 Summer Rosé box designed by award-winning British designer Matthew Williamson.
This led to brand recognition in affluent design and fashion circles, as well as in the design press, which complemented extensive national press coverage in the FT, Daily Telegraph, Metro, Daily Mail, Independent, Esquire and Red. Pairing up with drinks influencers and the Sober & Social non-drinking community helped introduce the brand to younger consumers, alongside over 200 pieces of media coverage.
200+ pieces of coverage
including Telegraph, Mail, FT, Express, Metro, The I, Independent, Red, Esquire & Wallpaper+
Secured Jukes’ status as ‘cordial partner’ of Middlesex Cricket and Seven major business introductions
News & Media
