Immersive International

Borkowski was tasked with elevating Immersive’s profile as a leading force in immersive design, ensuring its contributions were properly recognised and positioned to attract future opportunities. This included amplifying the voices of its leadership team and showcasing its unique creative and technological approach in detail and using ‘behind the scenes’ content. We developed a dual track thought leadership and media strategy, targeting design, tech, art, and luxury media, to highlight Immersive’s vision and creative leadership.

Our most recent work includes reclaiming their narrative around the UK Pavilion at Expo 2025 in Osaka. Initially announced as the concept and lead experiential designer, Immersive’s role was later overshadowed by architectural and engineering partners. With just six weeks before launch, we re-entered the campaign to assert their story. Timely features in AV News and Design Week detailed Immersive's role in leading the UK to its first “story-led pavilion,” which was picked up by Aesthetica Magazine, ArchDaily, Architects’ Journal, Designboom, Dezeen, and more.

In total, our work with Immersive has generated over 100 pieces across myriad sections of the press, providing a strong profile that now makes up 50% of the top Google search results for Immersive and its spokespeople. Connections generated by our coverage and subsequent speaker and thought leadership opportunities also generated multiple business leads.