Arts & Entertainment
Greek National Opera
Establishing a global reputation for one of Europe's most innovative opera houses
One of Europe’s most innovative opera houses, the GNO is a symbol of its Greece's cultural and economic revival but little known outside of the country.
We were hired to craft a high impact international communications framework that would allow GNO to build a reputation as one of the world's top opera houses and engage a diverse, global audience.
First we did a communications troubleshoot and revamp, creating a messaging framework that would resonate internationally in the culture, opera, dance and travel media. We then introduced a select group of journalists, decision-makers and influencers to the GNO, laying the groundwork for a series of carefully curated press trips and media profiles, securing recognition for its high quality, adventurous and diverse programme and role in spearheading Greece's cultural recovery post-lockdown.