Firgun Ventures

Firgun Ventures was ready to launch its specialist fund, with an extraordinary founding story, world-class backers and $250M targeting quantum's transformative potential. Founders Dr Kris Naudts (neuroscientist and psychiatrist, Culture Trip founder) and Zeynep Koruturk (ex-Goldman Sachs executive director) required a public profile-building and press strategy to take Firgun to market.

We worked closely with the co-founders to launch Firgun in mainstream press, targeting major industry awareness while building investor recognition and positioning the founders as quantum/deep-tech authorities. Our first success came through an online Sunday Times exclusive and a front-page business section story, fuelling subsequent trade press, newsjacking opportunities, and investment announcements.

We followed this with a founder-led feature in The London Standard centred on Dr Naudts' personal story - including surviving a misdiagnosis - a powerful narrative that required careful handling and sat at the heart of his commitment to quantum. Borkowski managed the process closely: protecting Kris' privacy, controlling the framing, and ensuring the story aligned with Firgun's broader missions.

Beyond press, we focused on building long-term visibility for the founders by securing speaker placements at flagship industry events, securing regular bylines in Forbes Business Council, and producing and launching the Time to Talk Quantum (TTQ) podcast – generating owned content, expert insight, and a steady stream of newsjacking angles for non-specialists. The first episode featured in Forbes, in an article which looked at how Firgun helps quantum entrepreneurs to scale.

Firgun successfully launched, positioned as a credible investor in quantum and deep tech. The launch secured high-quality media coverage and built strong relationships with key industry and tech journalists across the UK and internationally, laying the foundations for long-term growth and influence.