The Green Industrial Revolution is our future, our heritage, says Dale Vince OBE
Corporate Communication
Daily Express Green Britain Campaign
Launching a Green Revolution and making British media history
Environmental entrepreneur Dale Vince joined forces with the traditionally climate-sceptical Daily Express to launch the ‘Green Britain Revolution’ campaign, an 11-month initiative that marked a significant shift in the newspaper’s environmental stance
Alongside environmental entrepreneur Dale Vince and the Daily Express, Borkowski developed and launched an unprecedented 11-month campaign to start a ‘Green Britain Revolution’ through a series of high-profile features, op-eds, news stories and petitions. The project kicked off with the ‘Zero for Zero’ campaign to urge the government to scrap VAT on low and zero carbon products.
The campaign has cemented Dale’s reputation as the country’s foremost eco entrepreneur, as well as engaging him with a fresh audience and educating a new demographic on green issues. The launch carried further significance as it was considered by many commentators as the latest stage in the reinvention of the previously climate-sceptic Express. As a result, it was widely recognised as an historic British media landmark, amplifying its message, and dominating the news agenda further.
The length and scale of the campaign ensures both a steady build in momentum, and a profound and enduring impact. It is currently the most read campaign on express.co.uk and was named ‘Campaign of The Week’ by PR Week.
200k page views
On the Express website in the first month: a record for an Express campaign. Readers spent on average 5 mins on each article, 30% higher than site average
30+ op-eds and comments
Written by Dale, helping his environmental expertise engage new audiences in green causes
£25k raised
For RSPB rewilding of Horse Common
10k people sign petition
To end VAT on zero and low-carbon products
News & Media