Desiree Henry: I lit London 2012 cauldron then hit a downward spiral – now I’m on way back for Paris
Corporate Communication
Domestic & General
Creating a varied, exciting and purposeful media profile for one of the UK’s top companies
Domestic & General is the UK’s leading insurer of household appliances
Domestic & General is a leading UK company but needed a corporate media profile to match its stature. Borkowski came on board to increase the brand’s awareness, authority, and visibility, create a stronger personality, and have a greater influence on its sustainability credentials and wider ESG work. Borkowski devised a highly targeted campaign combining powerful and wide-ranging media contacts, in-depth knowledge of the news agenda and imaginative storytelling to help us place impactful, quality and profile-enhancing media coverage in various influential titles.
Highlights included Domestic & General CEO Matthew Crummack's interview on Sky News Ian King Live and a full-page feature in the Daily Telegraph spotlighting D&G’s sponsorship of Team GB Olympic Sprinter Desiree Henry, which allowed her to revive her bid to compete in the Paris Olympics.
National Media Coverage including in The Times, The Sun & The Telegraph
Consumer Coverage in New Scientist and Closer magazine
Business Coverage in Sky News, Fast Company & Raconteur
Trade Coverage in Ideal Homes, CSO Futures & She Can Code
News & Media