Crisis & Reputation Management

Dale Vince

Just Stop Oil to Just Vote
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Labour & Just Stop Oil donor Dale Vince launched ‘Just Vote’, a campaign addressing voter apathy amongst younger people in the UK, encouraging them to oust the current conservative government via the ballot box to prioritise green issues and ultimately laying the groundwork for a thriving green economy.

Dale Vince was under attack in the media for supporting both Labour and Just Stop Oil. Dale wanted to switch his focus to ‘Just Vote’, a new campaign to persuade more young people to vote and raise awareness of green issues.

Borkowski had to ensure that Dale’s rationale for his pivot set the agenda and shaped the media narrative of the story in a challenging landscape where the already-febrile environment of UK politics was heightened by party conference season.

Borkowski worked with Dale to place responsibility for the pivot squarely on the intransigence and divisiveness of the Conservative Government, and its failure on Green Issues. We also positioned this as part of the rationale behind the new campaign, creating a coherent and consistent overall narrative.

687 items of media coverage

388 (57%) of articles featured ‘Just Vote’ Campaign

Story shared over 5.5k times on social media within 24 hours

Just Vote gained 4.5k social media followers on back of press coverage

The media and communications market has never changed at such a pace. Each day adds new layers of competition, complexity, and intricacy.

As masters of our craft, we know how to navigate these waters, cut through the noise and ensure success.

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