Dale Vince

Dale Vince was under attack in the media for supporting both Labour and Just Stop Oil. Dale wanted to switch his focus to ‘Just Vote’, a new campaign to persuade more young people to vote and raise awareness of green issues.

Borkowski had to ensure that Dale’s rationale for his pivot set the agenda and shaped the media narrative of the story in a challenging landscape where the already-febrile environment of UK politics was heightened by party conference season.

Borkowski worked with Dale to place responsibility for the pivot squarely on the intransigence and divisiveness of the Conservative Government, and its failure on Green Issues. We also positioned this as part of the rationale behind the new campaign, creating a coherent and consistent overall narrative.