Strike threat over changes to legal aid
Corporate Communication
Criminal Bar Association
Making legal history
Our publicity strategy and campaign culminated in a protest highlighting an attack on legal funding of such severity that it simultaneously threatened access to justice, quality of representation and a proper and fair defense of people’s rights.
We began the process of developing the narrative for the CBA with our rigorous audit process. This provided a fresh pair of eyes on complex issues, strategic counsel and the creation of a framework for a powerful and purposeful narrative clearly crafting the real issue behind the stories. The action of this created legal history and the results stand for themselves.
Halted regressive legal aid cuts.
35 televised news headlines
including BBC, ITV and Channel 4 with 250 radio features
500+ pieces of news coverage
including 2 headline front pages and Twitter trended for 24 hours
News & Media
