Charlotte's Web

With messaging and understanding of the CBD health market in the UK lagging behind the US, we were tasked with ensuring that Charlotte’s Web’s ethos and products were received as serious nutrition products rather than ‘alternative medicines’. This, in turn, drove brand fame, clarity around legal status and helped Charlotte’s Web aim become a culturally-recognised name, driving both traffic and sales via an intensive, high-profile media campaign.

This was a piece of work that saw us employ the renowned Borkowski Black Book, securing national newspaper interviews for founder Jesse Stanley and the company’s original UK customer, Jade Proudman, who went on to introduce Charlotte’s Web products in the UK and kickstart the brand’s journey here. We achieved an extremely rare quintuple-page spread in Times Magazine, as well as an article in Mail Online and a segment on important ITV news magazine programme This Morning. We also worked with social media influencers, with 15 stories and 10 grid posts reaching 70,000 CBD and healthy-living enthusiasts with messaging on the natural botanical product and its benefits.