‘Super-forecaster’ predicts one-in-four chance of UK going to war
Cassi AI is a British company applying artificial intelligence to forecast how the future will unfold, with near-superhuman accuracy. Rather than relying on the instincts and experience many top professionals rely on, Cassi applies statistical methods to major questions of geopolitics, policy, and risk.
By early 2026, Cassi's forecasting record had begun attracting serious attention, but its founder, Dr Keith Dear, faced a familiar start-up problem. Cassi was a small company competing for attention against far larger, better-resourced AI companies claiming similar ground.
Rather than build a single campaign around one story, Borkowski set out to establish Dear as a recurring voice in the national press, drawing on existing relationships with target titles to place profile pieces, interviews and comment across a range of subjects. The pitch extended well beyond AI and defence, applying Cassi's forecasting method as a lens on any decision made under uncertainty, from government policy to public accountability.
One clear example of that strategy in action was Dear's testimony to the House of Commons Defence Committee, where Cassi's modelling was used to put a figure on Britain's odds of fighting a major war within the next decade. Borkowski turned a niche piece of parliamentary evidence into a national story, translating the testimony into prominent print and online coverage across The Times, The Independent and the Express, and helping fuel wider public debate about UK defence spending.
Secured prominent print and online coverage across The Times, The Independent and the Express
The Times feature drew 324 reader comments, reflecting strong public engagement with the story
Turned House of Commons Defence Committee testimony into a nationally reported story on UK defence spending
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