"Gunther von Hagens’ Body Worlds to open London museum"
Arts & Entertainment
BODY WORLDS London
London launch of the world's most controversial attraction
Our task was to launch a new permanent flagship venue for the world’s biggest touring exhibition BODY WORLDS, creating a media profile which would establish it as the UK’s top new tourist attraction and to provide ideas for events and partnerships that would keep the story fresh.
We offered a mix of scientific insight from the museum’s founders, personal stories from body donors, influencer endorsement, and behind the scenes access to create a major national news story around the launch and kept it going with such events as major NHS partnership Mental Health Matters, the Junior Doctors programme to teach kids about the body, the London Lates Mindfulness Series of holistic therapies and activities, Artist Days where artists were invited to draw and paint the bodies and Neon Body Paint Yoga classes.
500+ pieces of coverage
in the first year, reaching an estimated audience of more than 350 million people.
45 major national and London-based features in the run-up and week of the opening
News & Media
