Bob Marley One Love Experience at the Saatchi Gallery review: you’d need a heart of stone not to feel the love ★★★★★
Arts & Entertainment
Bob Marley: One Love Experience
Introducing an icon to a new generation
The Bob Marley One Love Experience debuted at London’s Saatchi Gallery - an exhibition full of unseen Marley photographs and memorabilia, celebrating his life, music, and legacy through immersive, multi-sensory installations.
Tasked with ensuring global appeal among music and pop culture fans for an immersive exhibition about the life of reggae star and cultural icon Bob Marley, Borkowski set about targeting journalists across the music, news and arts sections of the media to highlight the multi-faceted nature of The Bob Marley One Love Experience. We used exclusive content and interviews with the Marley family to generate significant coverage across music, news and arts media, also exploited partnerships with Adidas, the Jamaican tourist board and influencers to create a significant fashion, travel and lifestyle story.
We also used our contacts book to speak to specialist media and influencers, allowing us to connect the exhibition to the Jamaican diaspora and lovers of reggae in London and globally. This across-the-board work was rewarded with over 650 pieces of coverage for the much-praised show at the Saatchi Gallery, with over 40 pieces of major national and international print and broadcast coverage – including overage including a five-star review in the Evening Standard and interviews from the Sunday Times, Observer, ITV News and BBC Breakfast.
650+ pieces of coverage
and achieved significant broadcast exposure with notable features on ITV News and BBC Breakfast
50+ major features
in the UK's national press and international media outlets, including the Sunday Times, Observer, and a 5-star review in the Evening Standard.
Hosted over 50 prominent influencers and celebrities at the opening night
Leveraged partnerships with Jamaica Tourism Board and Adidas
News & Media
