How the Beano’s digital transformation is helping the brand reach a new audience
Corporate Communication
The Beano
Regenerating our best-loved family brand
Borkowski was tasked with brokering senior level media and industry engagement to support Beano Studios in driving commercial deals across all its platforms.
Beano Studios relaunched as the new entertainment network for kids (particularly aged 7-10) inspired by the legendary comic and its characters, and our campaign began with the announcement of the octogenarian’s latest project, the first ever CGI Dennis in the CBBC series “Dennis & Gnasher: Unleashed!”
Throughout the contract we worked on promoting the corporate reputation of Beano Studios, and CEO Emma Scott, in order to raise awareness for the brand and generate revenue opportunities through commercial partnerships. Alongside leading business media features, we secured multiple pieces of notable trade and industry coverage, prominent speaking platforms and various award entries culminating in numerous nominations and wins, all of which contributed to establishing Beano Studios as a valuable commercial entity.
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high-impact features including 5 broadcast segments on prominent channels such as Sky News and prime time Channel 4 News.
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pieces of trade coverage, showcasing industry-wide recognition and influence.
Leveraged Black Book connections to effectively build and broaden the Beano brand network
News & Media
