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British music heritage in safe hands

Universal Music Group

We helped UMG to seed targeted corporate stories particularly through the EMI acquisition deal, the largest merge in music industry history, advised on reputation and crisis management and re-tooled ideas for traction outside of the traditional media.

Story

Beyond our advisory role, we led separate projects around the label’s classical music business resulting in the seeding of a classical music meme hailed as a ‘revolution’ by Arts Editor, David Lister. The projects included the rolling out of Yellow Lounge, a classical club night worldwide, the alternative proms at the Bristol Old Vic with Tom Morris and the promotion of Daniel’s Barenboim’s world-spanning event “Beethoven for All”. We also helped to position CEO Max Hole as a thought leading industry figure for his groundbreaking work in anti-piracy strategy and digital distribution.

Impact Highlights

"You have inspired a new generation. It's great having your input and support as we set off on this journey. It makes everything seem possible." Tom Morris, Artistic Director of the Bristol Old Vic
Thought
leadership
around anti
piracy strategy
and digital
distribution
Reputation
and crisis
management
5 year
consultancy
to UMGI
CEO, Max
Hole
Corporate
stories seeded
around EMI
acquisition
Built a
younger
audience for
classical
music

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