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Celebrating an iconic music brand

NOW That’s What I call Music

Story

Over the past 35 years NOW Music has sold over 100million albums across vinyl, tape, minidisk and CD, and with a brand new version of the Music App ready to launch, Borkowski had to take the NOW brand and make it stand out in 2017 in a saturated music streaming market. 

Impact Highlights

“the app has secured the brands future”

“Now That’s What I Call Music has been lauded as a ‘tried and trusted brand’ whose ‘consistent quality’ has led to continued success”

Now Music App
Competition launched
with Jpress in the top 50
key regional
titles
National competition
laybcged with
ITV's GMB
Over 500

pieces of
coverage to
date

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